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Florida: (850) 878-6404
North Carolina: (919) 847-8632

Florida: (850) 878-6404
North Carolina: (919) 847-8632

Shawn Mercer


Shawn D. Mercer is a native of Raleigh, North Carolina. He received his Bachelor of Arts degree in Political Science and Speech Communications from the University of North Carolina at Chapel Hill in 1989. He went on to receive his law degree from the University Of South Carolina School of Law in 1992 where he was a Coleman Karesh Scholar. Shawn is admitted to practice before the United States Supreme Court, United States Tax Court, and numerous Federal Circuit and District Courts across the country. He is also an active member of the North Carolina and Pennsylvania State Bars.

He has been admitted pro hac vice to practice and tried cases before state courts and motor vehicle boards throughout the nation. Shawn was also formerly a certified superior court mediator. Mr. Mercer has been awarded an “AV” Preeminent rating, the highest recognition of legal ability in the profession from Martindale-Hubbell, the rating source for attorneys for more than a century.

Shawn’s national practice is devoted solely to representing motor vehicle, motorcycle and RV dealers, as well as dealer associations. He provides counsel to the firm’s dealer clients in areas including manufacturer facility and incentive programs, franchise realignment, audit charge backs, sales performance agreements, terminations, dealership relocations and add-points. He regularly represents dealers in disputes with manufacturers and consumers in mediations, administrative proceedings and in state and federal court. He also assists various state dealer associations with revising and updating state franchise protections and he regularly works with dealers to address factory disputes, F&I concerns, human resources matters, advertising compliance and consumer complaints.

Along with his more than 30 years of practice in these areas, Shawn is a frequent speaker to state and local dealer associations and other groups about dealer issues and is a regular contributor to various dealer association newsletters and other publications. He is a long-standing member of the National Association of Dealer Counsel as well as other professional organizations.

In his time away from the office, Shawn is actively involved in various community and civic causes, including current service on non-profit Boards. Shawn enjoys running, playing tennis and pickleball, golf, fine wine, and spending time at the coast with his family.

Representative Experience

  • Lead counsel on hundreds of trials, arbitration hearings, mediations and other litigations involving a vast array of dealer-manufacturer issues, including terminations, add-points, relocations, audits, warranty reimbursement rates and changes to assigned market area.

Professional Associations and Memberships

  • North Carolina and Pennsylvania Bars
  • National Association of Dealer Counsel


University of North Carolina at Chapel Hill, B.A. 

University of South Carolina School of Law

Coleman Karesh Scholar


North Carolina


United States Supreme Court

United States Tax Court

Numerous Federal District Courts and Circuit Courts of Appeals