By Micah A. Andrews An experienced dealer in the modern market is well aware of the importance and impact of their businesses’ online reputation. With the evolution to a vast amount of customer shopping taking place online, fair or not, a dealership’s reputation on review websites has become increasingly...

By Nicholas A. Bader Telling you that advertising drives sales is stating the obvious.  But, why then is the comparative advertising of the various line-makes not taken into consideration as the factories evaluate the expected sales of car dealers? This is important as courts and state dealer...